Social Media Management by Experienced Professionals
Your social media presence impacts your company’s reviews, reputation, SEO and ultimately your sales. Is it in good hands?
Going Beyond Facebook
Nearly half of all social media traffic is not on Facebook. Twitter, YouTube, Instagram, and LinkedIn all command sizeable market share and can play an important role in your social media strategy. Not only do the platforms differ in their capabilities, but in their communities and cultures as well.
Social Media is Changing
The tools and trends of social media are ever-evolving, from user expectations to the algorithms that govern what content gets traction.
Many of the tactics that worked last year are already obsolete today.
An experienced social media manager keeps up with news and developments in social media, and knows how to leverage each platform to its fullest potential.
Posting with a Purpose
Are your social media efforts getting results?
As an individual, you may use social media for fun or friendship. But a business should have a clear, measurable objectives that enhance its brand, expand its reach, and ultimately impact its bottom line.
Posting with a purpose means having a clear goal, building a social media strategy to achieve that goal, and executing tactics that advance that strategy.
Building Expertise, Authority, and Trust
One of the biggest developments in search engine optimization has been the growing importance of what Google calls EAT, which stands for “Expertise, Authority, and Trust.”
It is no longer enough to focus solely on your business profile; now it is important to build EAT for each individual on the executive team.
To gain an edge over their competition in search engine results, savvy companies are hiring social media managers to develop strategies that encompasses both the company and its members.
Why You Should Hire a Professional to Manage Your Company’s Social Media
The world of social media is a highly competitive space for businesses, and winning in that space is no easy task. It takes a great deal of time, attention and expertise, and consequently it is often neglected or done improperly. Yet to those businesses that do it right, social media can generate a sizeable return on investment.
An experienced social media specialist will create content calendars, respond to user comments, and know how to craft posts that get likes, shares, signups, and sales.
It’s Hard to Know Who to Trust
There are a million freelancers and agencies who will offer to manage your company’s social media. In fact it seems that anyone who has ever managed a Facebook business page feels they are qualified to call themselves as a social media expert.
But you don’t want to entrust your brand to just anybody, as an inept social strategy could risk damaging your business. That is why it is important to work with an agency with seasoned professionals and a track record of success.
We Offer a Holistic Approach to Your Social Media Presence
As a full-service digital marketing solution, we can build you a team of experts who specialize in the services they deliver. Unlike your tech-savvy intern, our agents have years of training and experience delivering success on social media for clients just like you.
As our client you will get a dedicated account manager whose job is to integrate your social media into a larger marketing strategy. They will report to you regularly with updates on your progress, and they will also provide you with a custom analytics dashboard so you have immediate access to your data whenever you need it.