Businesses are Making Billions of Dollars Advertising on Social Media
You know you are leaving money on the table by failing to leverage social media to get leads and make sales. Stop feeling sorry about it and let us help you get in the game.
We Have All Failed at Social Media
Social media marketing is hard because it seems so easy. Oftentimes business owners imagine they have the time to manage their own accounts, or that the responsibility can be dropped on the lap of any tech-savvy intern who spends all day on their phone anyway.
Even those of us who start digital marketing agencies have been guilty of taking our own social media for granted. The reality is that to rise above the sea of noise on social media, it takes a professional who knows what they’re doing.
It’s Easy to Lose Sight of the Goal
Social media can be used for a variety of purposes, from product announcements to customer communication and feedback. But paid advertising on social media is about one thing: generating revenue.
That means your ads must have a clear, measurable objective with a monetary value, such as qualified leads or online sales. Whereas your organic social media efforts are about building brand awareness and growth, the job of a Social PPC expert is to optimize bids and ads in a way that maximizes the return on your investment.
The World is Much Bigger than Facebook and Instagram
LinkedIn, Twitter, YouTube, Pinterest, and Twitch all sell ad placements on a pay-per-click basis, and that landscape is changing all the time. You may feel particularly attached to your network of choice, but the only reason to favor one marketing channel over another is ROI.
We are Social Media Advertising Professionals
As a full-service digital marketing solution, we can build you a team of experts who specialize in the services they deliver. Unlike your tech-savvy intern, our agents have years of training and experience delivering successful social media advertising campaigns for clients just like you.
As our client you get a dedicated account manager whose job is to integrate your social media advertising campaigns into a larger marketing strategy.
They will report to you regularly on your campaign objectives and progress, and we will also build you a custom analytics dashboard so you have immediate access to your data whenever you need it.
It’s Hard to Know Who to Trust
There are a million freelancers and agencies who will offer to manage your company’s social media, but you don’t want to entrust your brand to just anybody. The internet is full of self-proclaimed social media experts with no real experience or track record of success, and an inept social strategy could risk damaging your brand. That is why it is important to work with an agency with an established reputation.