Done properly, it can even be a good thing.
You want to stay in touch with your customers and let them know about special offers and promotions, yet you want to avoid annoying them. There is no doubt that email marketing can be disastrous if done badly, but if done correctly the payoff can be huge.
It costs far too much to acquire a customer or lead to just let them go without ever hearing from you again. An effective email strategy will aid the customer journey by delivering the right message to the right contact at the right time.
Studies consistently show that email has one of the highest conversion rates of any marketing channel precisely because it targets the people who have already engaged with your brand or service.
Your customers are just like you. They don’t like spam, and if you spam them, they won’t like you either. They might even flag your messages and then you will have trouble sending emails to anyone.
While nobody likes spam, most people do appreciate an occasional update from a business they know and trust. The ability to walk the line between being helpful and being annoying is the art of good etiquette and part of why businesses hire email specialists.
At VineOneNine Media, we practice only white hat email marketing. We make sure all your email lists are opt-in, we A/B test your campaigns for effectiveness, and we align your email strategy with the rest of your marketing plan so that your messaging is relevant, timely, and welcomed by your contacts.
An email specialist will develop email content, template designs and workflows or drip campaigns. Your account manager will work with you to determine the appropriate scope based on your business objectives and budget.
We charge a flat monthly fee based on the number of emails, workflows, template and drip campaigns per month.
We also charge setup and landing page fees that are assessed based on the scope of the project.
Data-driven email marketing requires data. Therefore it is strongly discouraged to interrupt an email marketing campaign before it has run for at least two months, which is generally the minimum time necessary to gather enough data to evaluate a campaign's potential.
There is far more to email marketing than just writing compelling emails. Everything from how a lead is acquired to specific actions they take on your website can be used to segment your contact list in ways that affect the timing and content of your emails.
This holistic, integrated approach is sometimes called “marketing automation” because it aspires to a fully automated funnel from lead generation to sale to customer feedback and retention.
As a full-service marketing solution, our approach is to assemble for you a team of experts who specialize in the services they provide, including email marketing. These specialists are handpicked by your dedicated account manager, who serves as your point of contact and is responsible for directing the overall strategy of your marketing efforts.
The internet is full of self-proclaimed experts who will gladly take your money to manage your email strategy. You worked hard to build a contact list, and with so much at stake you should be very cautious about who you let speak to your customers on your behalf.
The last thing you want is for your domain to get blacklisted for dubious email practices.
The internet is full of self-proclaimed experts who will gladly take your money to manage your email strategy. You worked hard to build a contact list, and with so much at stake you should be very cautious about who you let speak to your customers on your behalf. The last thing you want is for your domain to get blacklisted for dubious email practices.
So whether or not you decide to hire us or go it alone, we’d love the chance to talk with you about your marketing goals and help steer you in the right direction. Just click the button below and we will do a little research on your company before teeing up a conversation with one of our marketing strategists. If you are ready to drive sales and increase customer retention through effective email marketing, we are ready to help.
Whatever your business objective is, we can help you reach it with a solution that meets your budget. Just click the sign up button below and we will do a little research on your company before teeing up a conversation. If you are ready to grow your business through a comprehensive marketing strategy, we are ready to help.